CONSULTING FOR RETAILERS, BRANDS, DESIGNERS & MAKERS
 
 
 
 

Consulting for Retailers, Brands, Designers & Makers 

 
 
 
 

We Love a Good Story

Every product has one - We'll help you bring it to life. 

 
 
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about us

Indigo & Chalk is a Los Angeles-based consulting firm for retailers, brands, designers and makers. We specialize in nurturing and growing businesses at all stages.

Above all, we’ve mastered the delicate art of staying true to an original vision while maximizing its business potential. Our knowledge of the retail industry goes deep—with 15+ years of expertise, we stand firmly at the intersection of strong creative work and savvy business strategy. From building your brand identity to pricing out each individual item, we’ll walk you through every step of the process to create an inspiring experience for your customer that drives real results.

 
 
 

We Plan for Success

We integrate merchandising and marketing into one seamless strategy.

 
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What We Do

 

PRODUCT

 Product Development and Management  Concept Development and Curation  Pricing Strategy  Assortment Plans + Merchandising

Product Development and Management

Concept Development and Curation

Pricing Strategy

Assortment Plans + Merchandising

STRATEGY

 Launch and Growth Strategy  Product and Assortment Strategy  Brand Positioning  Competitive Analysis   Content + Communication Strategy

Launch and Growth Strategy

Product and Assortment Strategy

Brand Positioning

Competitive Analysis 

Content + Communication Strategy

STORYTELLING

 Merchandising and Marketing Integration  Multichannel Brand Experience  Collaborations + Partnerships  Visual Merchandising + Styling

Merchandising and Marketing Integration

Multichannel Brand Experience

Collaborations + Partnerships

Visual Merchandising + Styling

 
 

We Connect the Dots

We combine razor sharp instinct and sound analytics to solve complex problems.

 
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EXPERIENCE

Melissa Miller founded Indigo and Chalk in 2013, and since then has worked with a variety of brands to seamlessly integrate product, merchandising and marketing strategies in order to drive financial growth. She is passionate about guiding businesses in transition and bringing brands to life, including the Indigo and Chalk branded pop-up experience.

Specializing in both the home and apparel space, a rare combo for retail consultants, Melissa has contributed to a diverse group of global organizations, including start-ups, emerging brands and multi-billion dollar companies such as Parachute Home and Rejuvenation. She has worked with a diverse clientele ranging from India Hicks to Jungmaven. 

She brings a unique, omni-channel perspective—the retail trifecta of brick and mortar, ecommerce and catalog—from over 17 years in the retail industry, working with brands like West Elm and Banana Republic as well as luxury retailer, Maris Collective. Melissa’s comprehensive knowledge of the business comes from having worked extensively in various merchandising and buying roles, as well as leading cross-functional teams across planning, marketing and product development, throughout her career.

 
 
 

We Want to Hear Your Ideas — And Build on Them

Collaborating is at the heart of what we do.

 
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we love email


Contact us for client history and portfolio.