CONSULTING FOR RETAILERS, BRANDS, DESIGNERS & MAKERS
 
 
 
 

Consulting for Retailers, Brands, Designers & Makers 

 
 
 
 

We Love a Good Story

Every product has one - We'll help you bring it to life. 

 
 
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about us

Indigo & Chalk is a Los Angeles-based consulting firm for retailers, brands, designers and makers. We specialize in nurturing and growing businesses at all stages.

Above all, we’ve mastered the delicate art of staying true to an original vision while maximizing its business potential. Our knowledge of the retail industry goes deep—with 15+ years of expertise, we stand firmly at the intersection of strong creative work and savvy business strategy. From building your brand identity to pricing out each individual item, we’ll walk you through every step of the process to create an inspiring experience for your customer that drives real results.

 
 
 

We Plan for Success

We integrate merchandising and marketing into one seamless strategy.

 
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What We Do

 

Merchandising

Assortment Plans and Strategy Competitive Analysis Merchandise Critique, Selection Visual Merchandising and Styling

Assortment Plans and Strategy

Competitive Analysis

Merchandise Critique, Selection

Visual Merchandising and Styling

Business Development

Short and Long Range Plans Strategic Marketing Collaborations and Partnerships Customer Segment Targeting

Short and Long Range Plans

Strategic Marketing

Collaborations and Partnerships

Customer Segment Targeting

ECOMM + DIGITAL MARKETING

Merchandising/ Marketing Integration Site Merchandising and Optimization Digital Marketing Strategy Multi Channel Content Strategy

Merchandising/ Marketing Integration

Site Merchandising and Optimization

Digital Marketing Strategy

Multi Channel Content Strategy

PRODUCT DEVELOPMENT

Private Label Development Product Strategy Strategic Partnerships Vendor Management

Private Label Development

Product Strategy

Strategic Partnerships

Vendor Management

BRAND BUILDING/ START-UPS

Brand Positioning (re)Launch Strategy Leadership and Management Process Development

Brand Positioning

(re)Launch Strategy

Leadership and Management

Process Development

INVENTORY MANAGEMENT

Investment Strategy Sales and Inventory Analysis Assortment Planning + Buying Pricing Strategy

Investment Strategy

Sales and Inventory Analysis

Assortment Planning + Buying

Pricing Strategy

 
 

We Connect the Dots

We combine razor sharp instinct and sound analytics to solve complex problems.

 
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EXPERIENCE

Our Founder, Melissa Miller is passionate about integrating product, merchandising and marketing strategies to drive financial growth.  Indigo and Chalk, which she launched in 2013, is a Los Angeles-based consulting firm to help fashion and home brands do just that. 

Melissa developed her unique, omni-channel perspective—the retail trifecta of brick and mortar, ecommerce and catalog—from over 15 years in the retail industry. Melissa’s comprehensive knowledge of the business comes from having worked extensively in various merchandising and buying roles throughout her career, as well as leading cross-functional teams across planning, marketing and product development. Specializing in both the home and apparel space, a rare combo for retail consultants, Melissa has contributed to a diverse group of global organizations, including start-ups, emerging brands and multi-billion dollar companies.

Inspired by eclectic people, places and spaces- Melissa Miller set up shop in Venice Beach, the creative coastal hub of sunny Southern California.

 
 
 

We Want to Hear Your Ideas — And Build on Them

Collaborating is at the heart of what we do.

 
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we love email


Contact us for client history and portfolio.